Metered Taxi’s like in Bangkok finally arrived in Pattaya 2 years ago (2010). The concepts is the same as in Bangkok, but unfortunatly you will not find any taxi willing to drive on the meter.
You have to negotiate a rate, probably learn by mistake about ‘going’ rates.
In the end prices are almost like a private chartered songthaew. Most Taxis wait in front of the bigger shopping malls like ‘The Avenue’ and Central festival.
If you stay out of town, it is adviced to ask some of the taxi’s for a namecard. So they can pick you up from your home at an agreed rate.
Some of the Going Rates:
Central Festival to Jomtien Beach 250-350 Baht (15 km drive)